sonia ochoa



I have always had a passion for hair as early as I can remember. My career started in 2007 at a Paul Mitchell focused salon here in Phoenix where I got most of my starting education, learning an assortments of Vidal Sasson inspired cuts and block coloring techniques. Since then the industry has changed dramatically, making sure I keep up with the latest trends and keeping my education up to par is very important to me. 


My knowledge and reactivity has grown and is up for any challenge and willing for any endeavor.  Connecting with my clients and I place high value on listening and understanding their hair needs and respecting their hair. Not to mention my mean head massages keeps them coming.

As a Phoenix native sunny days are my favorite. When I am away from the chair spending time with my daughter, family and friends is very important to me. 



Haircut $25-55+

Includes wash and style

Full Highlights $100+

Foils will be placed throughout the whole head, spread throughout the crown, sides and nape. This will give an all over brightness throughout the hair.

Partial Highlights $75+

Foils will be placed only on the crown/mohawk  and sides sections of the head. This will still give brightness but with some more dimension.

Base color $50+

A color applied at the root or all over.

Bleach Retouch/Lift $100+

Is a chemical process of lightning the roots a few levels lighter than your natural, is typically to blonde.

Appointment made upon consultation

Custom hand painting Painting


A technique for highlighting the hair in which the dye is painted on. For more of a natural highlighted or root look.

Double Process 

A double process color refers to anytime two colors are done in one visit. Generally this is done by doing the first color service then washing, drying and then doing a second color.

Appointment made upon consultation

Color Correction 

An aggressive or extreme change in your existing hair. Going from lighter or darker even adding some fun bright unnatural colors.

Appointment upon consultation.

Glaze $25+

To enhance , enrich, change match, tone down or intensify natural or color treated hair while adjusting contrast.

Conditioning Treatment $25+

For hair that needs some extra love and is personalized to what the hair needs. Moisture, repair and strengthening.

Pure Brazilian $150+

A treatment that is applied to reconstruct and fills in your cuticle and creates a layer of protein over the hair shaft. For up to 12 weeks your hair will be shinier, smoother, sleeker and eliminate frizz. Your blow drying and styling time will be dramatically decreased. Best candidate is someone with dry, damaged, frizzy.

Pure Brazilian Express $100+

Same as Pure Brazilian takes half the time and last up to 6 weeks

Tape in Extensions/

Sew in Wefts

Individual wefts of hair that are applied to your natural hair to create length or fullness

Appointment upon consultation 

Deposit required if making an appointment

Updo/Bridal Updo/Style


Typically done for a special occasions, proms or weddings

Brow Wax $15

Lip Wax $10

Face Wax $30

(cheeks, chin, lips and brows)